SUSTAINABILITY
To achieve our goals of producing quality in a sustainable way, we set up our own workshop in Karachi. Our workshop is an incredibly crea- tive space where craft and fashion meet in a “sustainable” environment.
By using hand craft and working by daylight in the villages we minimise the use of electricity. We started the brand using re-cycled cartons and continue to use embellishments spun from plastic waste.It is not only about the final product but the whole process involves minimising waste, using public transport to move embroideries across villages instead of courier flights and being located centrally where markets and resources are a bike ride away.
Most of our staff has worked with us from inception. Some of them may have had limited education while being very skilled in their own field. However, we are secretly delighted that, by opening their eyes to possibilities, they are putting their children through school and university. “Respect for people”, “appreciation of everyone’s cultures” has meant that different groups of people work harmoniously together.